OH REALLY NOW? L'Uomo Vogue 'Rebrands' Africa
Fashion’s persistent quest for what is new and avant-garde has found a new brand to promote worldwide – Africa.
L’Uomo Vogue (Vogue Italia) took an unprecedented sartorial risk by dedicating its entire May issue to emerging African fashion, politics, and culture an installment editor-in-chief Franca Sozzani entitled “Rebranding Africa.”
The New York Times’ highly respected Fashion & Style section heralded fashion’s latest innovation by declaring, “Africa is in the news — but not just for the sad and familiar reasons of conflict and suffering.” A line so apropos it seems as if it was plucked directly from Binyavanga Wainaina’s satirical essay “How to Write about Africa”.
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